CMF DESIGN
JANUARY 2023

Seasonal Hues

3form's 2023 Color Collection

Summary

2023 marks the 3rd year of 3form launching an annual color collection. I had the privelage of working on the design team in charge of developing this collection. Hours and hours of trend research and careful study of 3form's color capabilities resulted in the selection of 10 colors to represent the optimistic attitude of 2023. During this time we were heavily inspired by not only nature, but the trends of nature and its seasons. Each color was carefully chosen so as to create a pallete that was universally comptable with itself and capable of a wide range of stories. This color collection represents a new era for not only 3form, but for architects and designers who use it to move forward into new seasons of growth and opurtunity.

© 2023 - 3form
Color is at the core of what we do, and this collection allowed us to be more introspective about the meaning of color in our lives.

While this palette sets the design tone for 2023, its timeless, classic hues are relevant beyond the calendar year. Our products are designed to last a long time and we take that into deep consideration when creating any color palette.

- Ryan Smith
3form Chief Creative Officer

Honeycomb

R 243
G 223
B 188

HEX #F3DFBC

Rhubarb

R 204
G 177
B 135

HEX #C5CFBF

Adobe

R 204
G 177
B 135

HEX #C5CFBF

Graceland

R 206
G 209
B 187

HEX #CED1BB

Talc

R 204
G 177
B 135

HEX #C5CFBF

Alta

R 103
G 146
B 180

HEX #6792B4

Comet

R 140
G 169
B 184

HEX #8CA9B8

Cedarwood

R 204
G 177
B 135

HEX #C5CFBF

Smoulder

R 204
G 177
B 135

HEX #C5CFBF

Lavish

R 214
G 197
B 212

HEX #D6C5D4









Seasonal Inspiration
Colors - Lavish, Comet, Graceland
Delicate Spring

The pastel colors of spring are are sign of nature being renewed, and a symbol of optimism and hope for the future. Spring is a soft spoken season that gently eases our minds out of the dark and into the light. Lavish, Comet, and Graceland work together to create a cheerful pallete intended to remind us of blissful days, and the blooming of spring time.



Summer Vibes

Summer is a time that people celebrate by being outside and enjoying the beauty of the elements. In this pallete Honeycomb, Rhubarb, and Alta work together to create a delightful summer pallete that is strongly remeniscent of warm weather and stunning sunsets juxtaposed with the cool hues of crips, refreshing water.





Colors - Rhubarb, Honeycomb, Alta
Colors - Cedarwood, Smoulder, Adobe
Fashionable Fall

Fall is known for its magnificant colors. The leaves change colors leaving everyone mesmerized. But there is more to fall than just the colors of the leaves. Fall fashion is strong and filled with gorgeuous neutral colors. Cedarwood, Smoulder and Adobe are both rich and neutral at the same time. Together they create an alluring pallete that invite cozy calmness and warmth.



Winter Wonder

Winter is a season where nature seems to take a nap under blankets of pristine white. While the water freezes, the sky shines a steady blue. These deep blue tones allow us to more easily see the contrast of the subtle colors hidden in nature. Talc, Comet and Alta create a tranquil pallete that allows us to appreciate the pacifying beauty of nature during an otherwise long, dark season.



Colors - Talc, Comet, Alta








Photography








Press
Design Milk

Vy Yang | 22 Feb 2023

https://design-milk.com/3forms-2023-color-collection-nails-down-hard-to-find-hues/
Trend Hunter

Kalina Ned | 27 Feb 2023

https://www.trendhunter.com/trends/color-system
Dezeen

Dezeen Staff | 28 Feb 2023

https://www.dezeen.com/2023/02/28/2023-color-collection-3form-dezeen-showroom/
Office Insight

Anna Zappia | 13 Mar 2023

https://officeinsight.com/product-design/3form-introduces-2023-color-collection/